EURO-CIU welcomes new Apple Memoji depicting a Cochlear Implant user

Apple has announced the new memoji’s will be on additional features coming later this year to better represent users with oxygen tubes, cochlear implants, and a soft helmet for headwear. EURO-CIU has welcomed the move which the group has lobbied for since 2018.

The initative was part of a wider annoncecment by Apple including the launch a new service, called SignTime which enables customers to communicate with AppleCare and Retail Customer Care by using American Sign Language (ASL) in the US, British Sign Language (BSL) in the UK, or French Sign Language (LSF) in France, in their web browsers.

Apple are also adding support for new bi-directional hearing aids. The microphones in these new hearing aids enable those who are deaf or hard of hearing to have hands-free phone and FaceTime conversations.

They are also introducing support for recognizing audiograms to Headphone Accommodations. Users can quickly customize their audio with their latest hearing test results imported from a paper or PDF audiogram. Headphone Accommodations amplify soft sounds and adjust certain frequencies to suit a user’s hearing.

Welcoming the news Teresa Amat, President EURO-CIU, said “We thank Apple for hearing the demands from EURO-CIU and engineering technology to respond to everyone’s needs. We hope all the industry will follow them and hearing loss and cochlear implants will be more visible than ever.”

21 May 2021

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